"In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win."

Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series



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MARGO BERMAN
Author, Inventor, Trainer, Marketer, Strategy Coach

Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency - Global Impact - for more than 17 years. As a creative talent, she's won numerous regional, national and international awards, with clients like: American Express, Alamo Rent A Car, Clientele and Banana Boat.

She's produced and hosted an interview talk show in Miami: “Artists About Themselves.” And has written articles for national trade journals and reference publications including the Encyclopedia of Advertising.

Margo is also a corporate trainer, conducting seminars in many areas like: Creative Problem Solving, Mental Peanut Butter®, Create Great Ads at Breakneck Speed, How to Write Killer Copy, Powerful PR, and Soaring Not Just Flying.

She has trained industry professionals in these and other corporations and associations: Knight Ridder, Association for Women in Communications, Bank Marketing Association, Society for New Design and American Press Institute.

Her new business tools - tactikPAK™ - are like a crash course in results. Created as bites of information, the system is totally interactive. It is like microwaved food for thought in nine different areas:

creativity
presentation
writing

design
promotion
resume

marketing
public relations
interview

Margo's unique system of learning is so innovative, it received a patent (U.S. Patent No. 5,927,987).

She has created the training series: Mental Peanut Butter®...How To Create Branding That Sticks To the Roof of Your Brain™. Her first book, Street-Smart Advertising - How To Win the Battle of the Buzz, was the featured business book of the month for the June 2008 issue of Delta Sky Magazine. Her two 6-CD webinar sets, received National AWC Clarion Awards in 2008 for Educational Reference. Margo's second book, The Brains Behind Great Ad Campaigns (2009) examines the collaboration between copywriters and art directors. Her third book, The Copywriter's Toolkit, (2012) is a complete guide to writing for all vehicles, from print and broadcast to social and digital media. She also co-authored a book on spirituality: Mental Yoga.

She has been honored with many personal awards including: the Outstanding Community Service Award from Child Hope, Chapter Headliner of the Year and National student Chapter Advisor from the Association of Women in Communications.

In addition, she's an Associate Professor at Florida International University (F.I.U.) and teaches creative courses in advertising and public relations. She has received Outstanding Teaching Awards from the university and the state. She was named the 2001 Woman of the Year in Communications Education. She was named a 2005 Kauffman Faculty Scholar.

Business Advertising | Business Marketing | Business Strategy Coach | Business Strategy Coaching | Coaching In Business Strategy | Professional Business Strategy Coach | Corporate Strategy Coach

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