am looking forward to integrating more of your tactikPAK®
programs. The fact is, they are carefully condensed and well
thought out. People were commenting that they were like Cliff
Notes® for adults. I like your reference even better,
Theyre designed for such fast learning, theyre
like microwave food for thought. They really do Unlock
Owner, Sales Training Consultants
Look at solutions in a new way. Use the SCAMPER
principle as a problem-solving shortcut. Find out how the hot dog
bun and ice cream cone were invented. How rubber bands and potato
chips were discovered. How cellular phones and faxes were created
through easy-to-learn creative methods. Whatever the problem, youll
see how to find answers in minutes through substitution, alteration,
elimination, rearrangement and other effective techniques. The one
tool you need in todays changing corporate environment.
Innovation: Fuel for the Future
You'll learn how to stretch time with Margo's Time Compression method. You'll discover how to use “future think” with her Fly Over technique. Plus, you'll be able to extend any deadline for a few days without complaints with her Deadline Extender trick. In addition, you'll see out how to:
Improve innovative thinking
Shift paradigms and change your results
Use Time Compression to get more done in a day
Allow yourself to unleash your imagination
Business Book of the Month for the June 2008 issue of Delta Sky Magazine.
Street-Smart Advertising - How to Win the Battle of the Buzz™
Learn what kind of campaigns get everybody talking. Find out
how to create a
buzz with word-of-mouth and viral marketing. Discover what kinds
ideas attract press attention. Uncover the ins and outs of targeting
your target with observational research. Unravel the mystery of relationship
marketing driven by consumer needs. After this session, you'll have
the inside track on creating Street-Smart Advertising so you too
can win the Battle of the Buzz™.
Now youll know how to turn press opportunities into platforms
to get your message out. Learn to be press savvy and convey your
points clearly and convincingly. In this interactive seminar, youll
discover how to:
respond to difficult questions
an ordinary story into a newsworthy one
develop strong media relations
print & broadcast interviews
Youll leave prepared to tackle the press
and armed with top tips for getting press coverage.
The Bug to Catch
Viral marketing is a highly infectious kind of marketing. Everyone wants to know why this is spreading so fast and why they want to get bit. In this fast-paced session Margo will cover these ten main questions, and more.
|1. What is viral marketing?
||6. How do you use media intersection with impact?
|2. What makes a campaign "cool"?
||7. What is the purpose of observational research?
|3. How do you make a campaign interactive?
||8. How do you catch "the bug" at any age?
|4. Why is the consumer driving the message?
||9. Why won't a flu shot help?
|5. How do you engage the audience?
||10. How do you spread the "virus"?
Be sure you come ready to have some fun and prepared to catch the bug!
How to Create Great Ads in Breakneck
Imagine having an entire library of layouts at your fingertips!
No more searching for a creative format. No more looking for a strong
graphic solution. Now you can create, at a moments notice,
a powerful ad. At this interactive workshop, youll discover
what works and why. Youll be able to apply effective design
tips instantly. And, youll create visuals with pizzazz, in
no time flat!
Mental Peanut Butter®
Now you can develop branding that sticks to the roof of your
brain™. Learn how to create sticky slogans and unforgettable positioning
from concept to corporate identities.
Gain insight into strategic marketing and niche
positioning. Immediately apply creative skill-building techniques
for effective problem solving in brand identification. Acquire a
fresh perspective into packaging your company with a distinguishable
brand image to establish a unique identity, increase public awareness
How to Write Killer Copy
In this hands-on session, youll learn how to give your ads
real stopping power. These professional writing tips will: Make
your message persuasive. Pack your copy with punch. Drive the reader
to take action. Youll master the ABA format for
greater impact. Improve flow with parallel construction. And write
tighter copy in no time. Best of all, youll transform terrific
ideas into powerful promotions!
Writing With Impact!
Now you can write compelling letters, dynamic memos and powerful
proposals, in addition to persuasive print ads. Learn the six organizing
methods - Chronological, Classification, Spacial, Comparative, Problem-Solution
and Cause/Effect - and when to use each one for maximum impact.
After this session, you will use connectors, passive or active tense
and parallel construction with complete mastery.
Soaring, Not Just Flying
After participating in this motivating and energizing program, you
wont be satisfied with the status quo. Instead, youll
learn to go beyond your comfort zone. Just by applying a few simple
steps, youll stretch your personal boundaries so you can accomplish
your goals with less effort. Youll immediately be able to
implement these and other action-oriented techniques:
something youve never done before
challenges head on
obstacles into assets
like the person you wish to become
tactikPAK™ - Patented Learning System (U.S. Patent No. 5,927,987)
This exciting new technique is offered in nine business disciplines.
Like Cliff Notes® for adults, this material is readily retainable.
In fact, it sticks to the roof of your brain! Because its
random, sequential and modular, it can be applied in any order.
Its so flexible, it can easily be integrated into other programs
for exponential learning.
Choose from the following:
MARGO'S GREAT PRODUCTS!
• Street-Smart Advertising: How to Win the Battle of the Buzz
• Mental Peanut Butter®
• How to Write Killer Copy
• How to Create Great Ads at Breakneck Speed
• And, more!