MARGO BERMAN
Author, Inventor, Trainer, Marketer,
Strategy Coach
Margo Berman has been a marketing consultant for 20 years, with
her own ad and PR agency - Global Impact - for more than 17 years.
As a creative talent, she's won numerous regional, national and
international awards, with clients like: American Express, Alamo
Rent A Car, Clientele and Banana Boat.
She's produced and hosted an interview
talk show in Miami: “Artists
About Themselves.” And has written articles for national
trade journals and reference publications including the Encyclopedia
of Advertising.
Margo is also a corporate trainer, conducting
seminars in many areas like: Creative
Problem Solving, Mental Peanut Butter®,
Create Great Ads at Breakneck Speed, How to Write Killer Copy,
Powerful PR, and Soaring Not Just Flying.
She has trained industry professionals in these and other corporations
and associations: Harley-Davidson, American Express,
Bank Marketing Association, Society for New Design and American
Press Institute.
She has created the training series: Mental Peanut Butter®...How To Create Branding That Sticks To the Roof of Your Brain™. Her first book, Street-Smart Advertising - How To Win the Battle of the Buzz, was the featured business book of the month for the June 2008 issue of Delta Sky Magazine. Her two 6-CD webinar sets, received National AWC Clarion Awards in 2008 for Educational Reference.
Margo's second book, The Brains Behind Great Ad Campaigns (2009) examines the collaboration between copywriters and art directors. Her third book, The Copywriter's Toolkit, (2012) is a complete guide to writing for all vehicles, from print and broadcast to social and digital media.
Her fourth advertising book, The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns, analyzes myriad strategic approaches. She also co-authored a book on spirituality: MetaMind Yoga.
Her tactikPAK™ series is a digital library of learning that she invented and patented (U.S. Patent No. 5,927,987). This interactive series comes as ebooks and accompanying apps. Peppered with whimsical illustrations and short quizzes makes learning fun. The first two apps are on the App Store: Copywriting tactikPAK™ (2014) and Advertising tactikPAK™ (2015). The Copywriting tactikPAK™ app is also available on Google Play (2015).
The tactikPAK™ business tools
are crash courses in results. Created as bites of information,
the system is totally interactive. It is like microwaved food
for thought in nine different areas:
•
Creativity
• Presentation
• Writing |
•
Design
• Promotion
•
Resume |
•
Marketing
• Public Relations
• Interview |
She has been honored with many personal awards including: the Outstanding Community Service Award from Child Hope, Chapter Headliner of the Year and National student Chapter Advisor from the Association of Women in Communications.
In addition, she's an Associate Professor at Florida International University (F.I.U.) and teaches creative courses in advertising and public relations. She has received Outstanding Teaching Awards from the university and the state. She was named the 2001 Woman of the Year in Communications Education. She was named a 2005 Kauffman Faculty Scholar.
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